STRATEGIC CREATIVE

CHRONICLES

joejuliantee@gmail.com

I'm Joelene Tee (she/her), Joe for short – proudly shaped by my multicultural Singaporean roots. With 20 years in marketing technology, I’m currently serving as Regional Executive Creative Director at RAPP, where I spent eight years building and leading creative teams across seven markets from the ground up.

My leadership style is authentic, visionary, and empowering. I thrive at the intersection of creative, experience strategy, data science, and technology – and I'm equally comfortable strategising, ideating, critiquing, mentoring, and forecasting as I am rolling up my sleeves to build teams.

Strategic creative excellence sits at the core of everything I do. I'm currently exploring global leadership opportunities.

JOE TEE

Executive Creative Director, APAC

Achievements

Some of the 80+ brands I’ve worked with across my 20 year career

Built and lead Creative Teams in 7 offices across APAC

2017-Now with RAPP

Nike, Mercedes-Benz, Exxon Mobil, Burberry

Estimated Revenue Generated

850+ million revenue

Athletic & Sport, Oil & Gas, Cybersecurity, Automotive, Pharmaceutical, Luxury Goods, Property

Trusted Strategic Creative Expertise Across Industries

Strategic Creative Excellence

STRATEGISE

Develop comprehensive brand strategies that align business objectives with creative vision and market opportunities.

CONSULT

Offer strategic guidance to clients and stakeholders on creative and business transformation initiatives.

IDEATE

Develop comprehensive brand strategies that align business objectives with creative vision and market opportunities.

MENTOR

Nurture creative talent through hands-on coaching and professional development programs.

FORECAST

Anticipate market trends and creative directions to keep brands ahead of the curve.

BUILD AND CREATE TEAMS

Assemble and lead high-performing creative teams across multiple regions and disciplines to craft compelling creative work.

 
relentless at crafting purposeful, effective creative COMMUNICATION rooted in data and human psychOLOGY.

When I'm not strategising creative campaigns, you will find me hiking the Cape of Good Hope, at a festival in Berlin, snorkelling with seals, at a vineyard in Cape Town, driving a boat in Amsterdam, soaking in the wonders of the Pergamon Museum, exploring a trail with my rescue dog, or cooking with my partner.

  • "I’ve had the pleasure of working with Joelene Tee for more than three years, during which she has consistently stood out as one of the most insightful and effective creative leaders I’ve partnered with in Asia. She brings confident, highly effective leadership and provides exceptionally clear creative direction to her team that results in outstanding work time after time. Having worked with top ECDs in the UK, I can say without hesitation that Joelene operates at that same world-class level and is genuinely one of the strongest creative leaders you’ll find anywhere in the world."

    Belinda Clark

    VP Experience Strategy (SEA)
    RAPP

  • "I have seen first hand how responsible and dedicated she is to creative work. She appreciates great ideas and is passionate about crafting. She does not shy away from hard work either. Instead, she rises to the challenge even in the face of extremely demanding situations. She has taken on more than her fair share of work in the office. And yet she has time to stop and help those in a more junior position... Joe has set her sights on achieving excellence in her work. Given the opportunity, Joe will be an invaluable team player."

    B. Lee

    Regional Creative Director

    Hakuhodo Asia Pacific

  • "A gritty, witty all-action thriller with a tonne of heart….that will keep you on the edge of your seat. ⭐⭐⭐⭐⭐
"

    Shane Carroll

    Senior Copywriter