The Nike App was the key. Already tailored to each user, it allowed us to make each and every fan a part of the World Cup. A dedicated tab on the interface – dubbed “Hoops Hub” – became home to exclusive content, shoe drops, members-only Live Experiences, and a game we created called “Super Hoops”. The Nike App’s first-ever HTML5 game in the region, Super Hoops gave fans a chance to score prizes worth up to ₱56,000. Fans recognised that the Nike App was the place to be: during the campaign period, we received 1.3 million visits to Hoops Hub, with 201.9K plays of Super Hoops. Our efforts helped Nike oversee a 57% increase of active members, a 25% increase of new members, and a 77% sales growth in basketball products compared to the previous year.​

​

Beyond in-app content, RAPP took the lead for communications in-store, on-site, and around Nike’s World-Cup related events in Manila. We created a toolkit that shaped the assets from our partners, ensuring that fans enjoyed a consistent, connected experience at every touchpoint.

​